La SOREC
Mission & Vision
Since its establishment in 2003, SOREC has been dedicated to promoting and advancing the equine industry in Morocco while actively contributing to the prosperity of local communities. This mission, inspired by our Purpose, is built on a clear vision and a well-defined strategy centered around innovation, sustainability, and inclusivity.
Over the years, SOREC has invested in modern infrastructure, supported high-quality training programs, and implemented initiatives aimed at improving the quality of life for breeders and horse enthusiasts. These efforts have created jobs and revitalized rural regions, driving meaningful development and growth.
2003
Founding of SOREC
2007
Allocation of horse-riding activities to SOREC
2011
Implementing the strategy for the equine sector and transferring the activities of the national stud farms
2012
Setting up Open Days at national stud farms and an awareness-raising caravan
2014
Création de la SOREC Academy et inauguration de l'Académie des Arts Equestres
2015
Inauguration of the Mohammed VI Exhibition Park in El Jadida and organisation of the first International Thoroughbred Racing Meeting.
2017
Inauguration of the Marrakech racecourse and the first training facility at Bouznika
2019
CGEM awarded CSR label
2020
Tbourida listed as a UNESCO intangible cultural heritage site
2022
Launch of the GAMMA Systems by SOREC
2023
Signing of the 2023-2030 plan to structure and develop the sustainable equine industry
2023
Celebrating 20 years of existence and formalizing our Purpose
Strategic Vision
By aligning its operating principles with the United Nations’ Sustainable Development Goals, SOREC aims to transform the equine sector into an industry of excellence, fostering sustainable well-being for people and driving the socio-economic development of Moroccan regions.
« The horse holds a special place in the hearts of Moroccans. It is celebrated during festivals and ceremonies and carries an ancestral spiritual significance. »
Omar SKALLI
General Manager of SOREC
Our Values
Innovation
By fostering new ideas and methods, innovation serves as a vital tool across the entire value chain of the organization. It supports every aspect of our operations, driving progress and efficiency in all our activities.
Sorba Spirit
Working together to achieve impactful results. Much like the Mokaddem in Tbourida, who leads the Sorba by coordinating the harmonious and synchronized movement of riders and horses, SOREC strives to unite all stakeholders in the equine sector around these values.
Excellence
Delivering work that meets the highest quality standards in every field. Striving for excellence means raising the bar, continuously developing our skills, and creating a positive and lasting impact.
Customer Focus
Meeting customer needs through an optimal experience. The client remains at the heart of our strategies, with their satisfaction as our top priority.
Our Economic Model
SOREC’s economic model ensures the sustainability and growth of an entire ecosystem:
Financial resources generated from specific activities are redistributed in a fair and transparent manner. These funds are strategically reinvested to finance other initiatives that directly support the social and economic development of rural areas, boost local economies, and create opportunities aimed at fostering prosperity and improving the quality of life for the men and women in these regions.
Breeding
Supervision and improvement of horse breeds at national stud farms
Horse races
Organisation of Moroccan horse races at racecourses
Gambling
Management and marketing of horse racing games in the sales network
Infrastructures
Réalisation, gestion et exploitation des infrastructures hippiques.
Join us
Consult our offers and open positions and don't miss the opportunity to live a noble passion every day.
