On the occasion of the Grand Prix d’Afrique 2025, the African Lottery Association (ALA) held a high-level seminar, providing an opportunity for discussion and collective reflection. The chosen theme, “African Lotteries: New Distribution Challenges for a Better Customer Experience,” opened the dialogue on evolving practices, digital innovation, and proximity to players. Industry leaders and experts shared their visions and experiences, affirming their common desire to build modern, responsible lotteries that are adapted to the expectations of new generations.